K-Pop & Digital Marketing: A Glimpse into the Success of SuperM & NCT 127

There is a reason why k-pop is so popular not only in its originating country, Korea, but also internationally. How the labels promote their artists and respective releases plays a huge role - the (loyal) fan experience is everything. The way k-pop marketers engage the fans in the pre-release promotional period is something that North American labels can definitely get inspiration from.